New ULT Women’s Clothing Available Now!

We are so excited to finally be able to offer our fellow women gamers and girl community members some awesome products just for them. The women’s line was showcased for the first at Supergirl Gamer Pro an ULT sponsored event which focuses on celebrating women in esports and gaming. 




“Proud of the whole team at ULT for taking such care to listen and acknowledge the need for specially designed products just for women and girl gamers. I am most excited about the cozy quality of the new leggings with pockets! We have been inspired by our community full of awesome ladies and can’t wait to offer more and more amazing products for them!” – N8, Co-Founder & CCO, UMV. 

Ultimate Media Ventures and N3rd Street Gamers form partnership

Written by: David Hollingsworth // Esports Insider

Ultimate Media Ventures, Inc (UMV) and N3rd Street Gamers, LLC (NSG) have partnering to bring ‘amateur esports to the next level’. The deal will also see UMV redesign NSG merchandise.

The deal will see N3rd Street Gamers providing regional distribution for ULT’s merchandise at N3rd Street Gamer events and at Localhost Arena. NSG will also provide tournament organisation support, computers and equipment to provide continued support for esports events in the southwest region.

ULT is a lifestyle brand based in Huntington Beach, California,  they are a producer of ‘high-end’ esports merchandise for pro teams and esports leagues alike. ULT made a name for itself last year when its products launched in speciality action sport and streetwear brand Zumiez stores across the US and Canada. As part of the deal, ULT will redesign NSG’s current line of merchandise, while also helping NSG push apparel through their own extensive distribution lines.

The partnership will also see the NSG Academy Tournament Series make its debut on the US west coast, increasing the number of gamers able to participate in the NSG Championships. NSG will provide UMV with tournament management software, lending their own tournament experiences to UMV in the process. The partnership will launch in July with a series of boot camp events featuring: Counter-strike: Global Offensive, FGC titles, and Fortnite.

Esports Insider had a chance to speak with Jon Bukosky, CEO and Founder of Ultimate Media Ventures and John Fazio, Chairman and President of N3rd Street Gamers about the new deal.

Esports Insider: How did the partnership come about?

Jon Bukosky of UMV: UMV & N3rd have been in talks since November 2017 going over business models and how our two companies can help elevate the gaming and esports community across the US, building out a strong and sustainable infrastructure in a deeply strategic approach to the ecosystem.

John Fazio of N3rd: The partnership came about by way of an introduction from Tucker Roberts, President of the Philadelphia Fusion OWL team, after ULT took care of that team’s branding and merchandise campaign. John (CEO of N3rd) jumped on a flight out to Huntington Beach and sat with JB (CEO of UMV), N8 (co-founder), and Chris (President) at the ULTIMATE Studio the following week where the collaboration opportunities were abundant. A partnership was the obvious move.

Esports Insider: What is the ideal outcome of the partnership?

Jon Bukosky of UMV: Together our two companies can get a broader reach into middle America where the massive regional esports market and aspirational fanbase exists. There is so much incredible potential across the N.A. esports markets than just LA, NY & Vegas alone. This partnership with NSG will focus on middle America as a means to amplify the rapid growth of hyper-local communities in an inclusive strategy that truly adds value to the fans and industry alike.

John Fazio of N3rd: For us, the ideal outcome of the partnership will be joining ULT’s & NSG’s communities while increasing distribution and branding opportunities for both organizations.

Esports InsiderWhat’s next for the company?

Jon Bukosky of UMV: UMV will be ramping up its N.A. efforts by launching a series of festivals in 2019 where N3rd Street Games will act as the official tournament organizer infrastructure. These modern gaming lifestyle events will leverage the dynamic community platform of NSG to optimize the player experience.  Truly inspired and exciting things are coming to this industry now as our two companies best assets come together.

John Fazio of N3rd: NSG’s next step is taking the infrastructure we’ve built for so many incredible local communities and spreading it across the country. We want every person in the country to have the opportunity to compete in person and build lasting relationships.

UMV COMMS Newsletter // April 2018


The ULT CULT is starting to spread across North America.

ULT Cult

ULT brand launching at Zumiez retail stores

We are excited to share the news that ULT brand will be available at Zumiez stores across the country.  ULT as a lifestyle brand for gaming and esports draws inspiration from streetwear and action sports, so Zumiez was a wonderful fit for us to debut at retail locations.  In support of the launch we are introducing the ULT Cult campaign.  ULT Cult is a movement, a grassroots groundswell of our most passionate fans and community members interacting with the brand at the store level.

ULT Cult is for everyone and welcomes new recruits with pretty incredible rewards: VIP experiences and fly away opportunities to join the ULT squad for epic pool parties, music performances and esports competitions during our E/AZ events at Talking Stick Resort in Arizona this summer.  Sponsor brands from the gaming and esports scene, HyperX and DX Racer, will also be contributing awesome giveaway items for ULT Cult members.  ULT is all about lifestyle and community so we are completely excited to bring our first ever national campaign to you and offer such incredible products at Zumiez stores in your local area as well as promotional items from best in class endemic gaming sponsor brands.

ULT Cult: ULT available at Zumiez

Here is the store list for the first 25 Zumiez doors you can shop ULT:


For more information on joining the ULT Cult and promos, be sure to follow @ULTlosangeles on Twitter and @ULTesports on Instagram and FB.

ULT available on Amazon NOW!

ULT is on Amazon

You can now purchase ULT brand products on Amazon and fulfill using Prime shipping options.  Next time you are doing your online shopping on Amazon be sure to check out the ULT esports items and if you pick something up please be sure to leave us an awesome product review!  Show us your positive review and our very own N8 will send you a custom meme or portrait drawing of your choice.  Choose wisely 😉

Visit the ULT Amazon page here.

UMV @ Esports Activate

UMV on stage at first ever Esports upfronts

Esports Activate, the first esports upfronts event, was held in New York City at the Sony Playstation Theater in Times Square.  Special thank you to Imari Oliver for the invite to enable UMV to showcase our original content IP slate of media inventory to a packed theater of leading brands, mainstream media, traditional ad agency buyers, team owners, league operators and industry leaders.

UMV @ Esports Activate

UMV’s president Chris Mann and co-founder Nate Eckman presented our original content initiatives and integration opportunities including: Digital Hero, LEGACY, Troll Patrol and Player Omega.

“It was great to welcome UMV to take the stage at Esports Activate to showcase their amazing platform at the premier immersive entertainment, education and sales experience. Their presentation was designed to help marketers, brands and media understand the breadth of opportunities to engage with high-value audiences that are increasingly difficult to reach through traditional channels.”

– Imari Oliver, Founder & CEO Bond & Play


Collegiate Star League

UMV studio is hosting CSL

Collegiate StarLeague is bringing the 2018 North American Collegiate Grand Finals to Huntington Beach, where teams will compete at the new esports venue of Ultimate Media Ventures from April 27-29 and $100,000 in scholarships on the line. Individual and team titles will be awarded across Dota 2, Counter-Strike: Global Offensive, League of Legends Junior Varsity League as well as invitational and showcase events for Super Smash Bros. WiiU & Melee, Fortnite, H1Z1 and Madden NFL 18. More than 38,000 students from over 1,500 university and college campuses in the United States and Canada have registered and competed in CSL leagues and tournaments. CSL also confirmed that Twitch, through the Twitch Student program, will be the exclusive streaming and distribution partner for the Grand Finals and all playoff matches.

Here’s a quote from one of our favorite dudes in esports, Duran Parsi, CEO of CSL:


“This year we have the space to do an event that we’ve never done before.  In particular, the marriage of community and competitive at this event is something I’m super excited for!”


2017 was groundbreaking for UMV, growing the team, finishing the studio build out, bringing on new and exciting partners, creating original content and launching new products.

As a company, UMV (Ultimate Media Ventures) continues to focus on innovative content, products and experiences that inspire our esports community.

Here are some of the highlights to recap our past year and set the beacon for future 2018 activity:

UMV Launch of the WEAPONS GRADE Studios: 22,000 square feet of esports awesomeness

  • UMV launched our dedicated esports studio after several months of build-out and technical customization.  We refer to the studio “Weapons Grade Studios”.  Situated by the SoCal beach in Surf City USA, the 22,000 square foot facility launched with the ROG Masters event with ESL for Intel and Asus. For ROG Masters we welcomed 42 of the top pro players from Dota2 and CS:GO communities from around the world to our studio, handling all team and talent travel, hospitality and logistics
  • Pro teams boot camps included: OpTic Gaming, Faze Clan, EUnited, curating their unique and memorable player experience while fostering accelerated team skill growth
  • Sponsors: We are proud to be sponsored by DX Racer, Razer, Linksys, Stumptown, Red Bull, ZOWIE and ORIGIN
  • External events and content on the road at E3, TwitchCon, ELEAGUE, COD Champs, and the Agenda show, capturing the culture and lifestyle narrative around competitive gaming.
  • Produced original content in preparation for the inaugural NBA 2K season with Jazz Gaming, additional teams in the works and top seed draft pick pro players like Dimez
  • We created great brand integrations on the studio side: DX Racer, Tectonic Audio Labs, RedBull, Origin, Razer, Astro Gaming, Coca-Cola and BenQ ZOWIE
  • Talking Stick Resort was site to our 2nd esports residency and competition series for brand integrations under Battle Series, featuring sponsorship from Coca-Cola and Red Bull
  • Original IP and live broadcasts with influencers and talent commenced at the studio throughout the calendar as sustained community engagement

ULT Brand: define an elevated lifestyle

  • Technical wear officially launched and hit the pro stage at COD Champs, Orlando.  The ULT brand grew to style unique jerseys and lifestyle looks for 4 pro team organizations including: EUnited, Gale Force Esports, Versus Sports and Gankstars. EUnited’s Smite World Champions wore cut and sew ULT Elite technical wear during their winning competition.
  • ULT Season 2 debuted at the Agenda Show, mixing streetwear and gaming lifestyle on the show floor with competitive gaming and appearances from EUnited League of Legends pro players.
  • ULT appeared on TV: Turner’s ELEAGUEMadden for CW and HGC for Disney
  • Amazon became an official buyer of ULT products
  • Brand collaboration on premium jackets with Buffalo Wild Wings for TwitchCon esports stage
  • Rocket League World Champions Gale Force wore ULT Elite technical wear for their ELEAGUE broadcast competition
  • Affiliate Program launched to feature top influencer talent for the ULT brand.  Pro players like Michael Udall and XenoTek along with streamers like Emjanee are featured ULT affiliates for promotional campaigns, branded content and hosting events

UMV TOP 3 Industry Snapshot

Some of the most exciting things to develop in esports from our perspective have been as follows:

  • League of Legends Championship Series (LCS) franchising and team investments
  • Activision Blizzard Overwatch League (OWL) franchising and team investments
  • NBA 2K League formation and inaugural season

All of these esports industry events show a consistent trend toward deeper infrastructure, sustainability and offer confidence for more exciting future growth across the entire industry.  The recent emergence of Major League Soccer and eMLS league formation supports this consistent growth trend.

UMV’s 2018 Initiatives:

Original Content and Events 
Developing and producing original content and events at UMV’s esports studio is a primary focus for 2018 in an effort to support partners, sponsors, brands, leagues, publishers and affiliates.

Player Omega
UMV and TBA partners will join forces to produce Player Omega, a multi-city esports lifestyle tour.  Fans and aspiring players from a dozen markets spread across North America will enjoy competitive video games, music performances, curated food and fashion as part of Player Omega’s immersive esports lifestyle summer tour.

Esports Activate
Tue March 6th Sony PlayStation Theater, Times Square: Esports Activate is an invite only NewFronts, and our goal is to bring together executives from around the world to preview and learn about the hottest and most exciting digital, experiential, media and sponsorship inventory and platforms across Esports and Competitive Video Gaming.  This is an amazing and exclusive opportunity to connect with over 420 marketers, media and brand executives at one time and turbo-charge sales and sponsorship acquisition efforts through an immersive presentation in one place.

UMV’s own esports industry summit produced and hosted at our studio will showcase global thought leaders in an ongoing content series about innovation for the future of our industry. Demonstrating thought leadership and community mindfulness is what drove us to participate in over a dozen industry conferences, panels, universities and summits last year.  UMV is continually dedicated to a community first philosophy, a strategy of action and inspired thought leadership that drives innovation around building a sustainable industry infrastructure.  LEGACY will feature intimate discussions with those leaders carving the path for future generations of esports fans.

Brand Collaborations
ULT is excited to release some of the creative and unique mainstream brand collaborations we have been developing with premium product partners.  Getting to service international clients through our Amazon business relationship is an exciting new offering for ULT.  We are also looking forward to integrations around retail partners as we grow ULT brand presence in 2018.



We’re proud to announce our newest partner: Team Versus Sports, the largest professional Madden team with seven pro players.  

“Currently every esports team jersey looks exactly the same with no reflection of key aspects of the this genre: sport, fashion, and athletics, many brands also miss the mark on telling the story and lifestyle of these gaming professionals. With ULT, Versus Sports found the perfect partner that recognized the team’s brand vision and our cultural ethos.” 

– Manny Anekal, Versus Sports Founder and Chief Executive 

“Challenging cultural ideas of athleticism, sport and fashion for this community is something we at ULT are deeply inspired to do,”

– Nate Eckman, Ultimate Media Ventures Co-Founder and Chief Creative Officer 

Shop Versus Sports Apparel: 

ULT // Design for the player journey

eU Squad

The designer for ULT brand, Nate Eckman, comes from a history of premium product development and design for game publishers. ULT exists to elevate modern wearables for the competitive gaming industry. From sketches, renderings, raw material sourcing, custom patterns, the original cut and sew garments are hand tailored from the highest quality French terry and premium grade mesh with hand stitched panels and woven labels.  The jersey is the pinnacle of the player journey and at ULT we aspire to elevate that moment with wearables that truly celebrate the idea that competitive gaming professionals ought to get only the best possible attention to design detail and modern aesthetic sensibilities.  

Quote from the Designer, N8:

“ULT designs for the player journey from the team house, traveling the world, meeting fans, and hitting the stage.  We create a lifestyle product narrative for each of those moments as well as wearable, fashionable, technical wear for the pro players on stage.  This is not the easy path but it is the right philosophical approach necessary to solving inherent design problems within our industry.  Players and fans ought to have access to modern wearable designs that make them look and feel awesome.”


Nate Eckman, Co-Founder Ultimate, Chief Creative Officer, ULT Designer

ULT Agenda Recap

ULT Coaches Jacket in white

The ULT crew had a fantastic time at the 3 day, action packed Agenda show in Long Beach, CA last week. Our booth showcased a community-centric experience where we played video games, made new friends and educated people about our world of esports and gaming as a lifestyle.

Continue reading “ULT Agenda Recap”

ULT goes to Agenda


We’re excited to announce that ULT will be attending Agenda: Long Beach from July 13-15, 2017. Agenda is the most diverse and creative lifestyle fashion tradeshow around. The Agenda philosophy has always been to develop a level playing field, where passion becomes profit and the sharing of ideas can be conducted in an authentic environment.

Continue reading “ULT goes to Agenda”

ULT founder Nate Eckman to moderate a panel at XLIVE


We’re thrilled to announce that Nate will be moderating a panel at the XLIVE Conference that is taking place from December 5-7 at the Tropicana in Las Vegas.

nate8The panel is titled “Power to the Players” with a focus on the future of esports athletes on topics of discussion including players unions, sponsorship strategy, and potential legal changes to P1 visa laws for esports athletes under the incoming Trump administration. Nate will be joined by executives from FACEIT, WME/IMG, Splyce and YouStake.

If you are interested in attending the conference we have a special $100 discount code: THAL100 that can be used on the XLIVE registration page. Click on the green Tickets button and then find the Enter Promotional Code button on the top right corner of the pop-up menu.

Have any additional questions regarding XLIVE? Please contact Max Rollinger at Thanks and we hope to see you in Vegas for the conference!

Battle on the Strip Announces SF V and Smash 4 Tournament

Street Fighter V and Super Smash Bros. have been selected to headline the Las Vegas-based event known as Battle on the Strip, according to an announcement by Ultimate Media Ventures. Each month, the organization will showcase a different game and theme. After kicking off the tournament series with Dota2the respective fighting game communities have an opportunity to shine.

In similar fashion to last month’s pilot competition, UMV is looking to attract players of all skill levels. Participants can take a shot at the $10,000 prize pool that will be equally split between both titles.

In addition, cosplay enthusiasts are also being encouraged to attend as a contest will be hosted with a prize pool of $5,000 up for grabs.

The prize breakdown for each game is as follows:

Super Smash Bros. 4 prize pool breakdown:

  • $3,000 1st place
  • $1,000 2nd place
  • $750 3rd place
  • $250 4th place

Street Fighter V prize pool breakdown:

  • $3,000 1st place
  • $1,000 2nd place
  • $750 3rd place
  • $250 4th place

Online qualifers will be conducted on November 12 where the top two performers in each title will be flown to Las Vegas to compete at the finals, scheduled to take place on November 20th.

In a statement issued to Yahoo Esports, UMV CEO said that the organization is “Building on the successful inaugural October event, we’re thrilled to deliver even more exciting programming and special appearances to the esports community with our November installment of Battle on the Strip.

“This time around, we’re focusing on two amazing competitive titles, showcasing our fresh approach to creating a unique esports lifestyle experience, with something new and different every month.”

In an effort to stimulate more interest beyond highly experienced players, Battle on the Strip will host tournaments for amateur players as well. It’s important to note that BOTS is not a league and is open to all players (pro and amateur) regardless of their league affiliations. Smash.GG will be hosting the online brackets. You can register for the event by clicking here.

PvP Live // Chris Bahn


Street Fighter V and Super Smash Bros. 4 announced for Battle on the Strip

Ultimate Media Ventures has announced Street Fighter V and Super Smash Bros. 4 as the next set of games to be featured in its pro-am Battle on the Strip tournament series.

The winners of the previous Battle on the Strip tournament. (UMV)
The winners of the previous Battle on the Strip tournament. (UMV)

The event features a pool of giveaways and prizes valued at $10,000 that will be split equally between the two games. It will be hosted at The Foundry at the SLS Las Vegas on November 20. The tournament will feature both a pro bracket and amateur bracket.

Those interested in participating can sign up at the official Battle on the Strip website. UMV is also hosting online qualifiers on November 12. The top four placements from each game will receive invitations to the final in Vegas, with UMV covering flights from anywhere in North America and one night of accommodation at SLS.

Battle on the Strip will be live streamed starting at  11AM PST / 2PM EST on November 20 via Twitch. This the second event in the BoTS series. The first featured a Dota 2 tournament, with the team placing first scoring $25,000 in cash and prizes. Ultimate Media Ventures hopes to continue bringing out various esports events and tournaments on a monthly basis.

“Building on the successful inaugural October event, we’re thrilled to deliver even more exciting programming and special appearances to the esports community with our November installment of Battle on the Strip,” said UMV CEO, Jon Bukosky.

“This time around, we’re focusing on two amazing competitive titles, showcasing our fresh approach to creating a unique esports lifestyle experience, with something new and different every month.”

Yahoo Esports // Zorine Te

A $25,000 amateur esports tournament is heading to Vegas

A new monthly esports tournament is heading to Vegas, starting this weekend. Called Battle on the Strip, the competition will feature a new game each month this year, with both amateurs and professionals from around the world able to sign up to compete.

Online qualifiers will be powered through FACEIT, with the finalists flown from anywhere in North America to Vegas, with full room and board, to compete at the Foundry at the SLS Las Vegas Hotel and Casino. This month, Battle on the Strip will feature Dota 2, with the four finalists heading to Vegas for the live event on October 16, with a total of $25,000 in cash and prizes up for grabs. Tomorrow is the final qualifier for this weekend’s event.

“For every pro team there’s probably 1,000 amateur teams,” Ultimate Media Ventures CEO Jon Bukosky tells Dot Esports. “There was nobody really doing stuff for the community as a whole.” To try and bridge this gap, Bukosky and the team at Ultimate Media Ventures decided to create Battle on the Strip, and picked Vegas because it’s relatively cheap to travel to and stay there.

The company’s ultimate goal is to build something that brings the esports community together, with cosplay competitions—featuring a $10,000 prize pool—and LAN events in the ballrooms.

“There’s always going to be something for somebody,” Bukosky says. “Even for brands, endemic and non-endemic.”

For fans that want to watch the competition but can’t make it out to Vegas, Battle on the Strip will be streamed on Twitch and through the website via Maestro.

The title for November will be Gears of War 4, with December’s game announced next month. If all goes well, Battle on the Strip could continue next year.

Exclusive ULT Merch at Upcoming Vegas Esports Residency



Las Vegas’ First Esports Residency & Tournament Series on the Strip to Feature Rotating Monthly Competitive Titles Where Pro and Amateur Teams Battle it Out, Offering Significant Prize Pools

Dallas, Texas – (July 27, 2016) – Ultimate Media Ventures, LLC (UMV) – the VC-backed esports innovation and media company – is pleased to today announce a partnership with SLS Las Vegas Hotel & Casino for the first of its kind “Battle on the Strip” esports tournament series activation beginning this August.

The Battle on the Strip is a recurring esports tournament series that features online brackets each month for a different IP from the top competitive video game titles. Industry leading prize pools will drive the best players in the world to compete at SLS Las Vegas, the Strip’s newest resort, curated by UMV for the ultimate Vegas esports experience. Long overlooked, the Battle on the Strip series of tournaments will allow the best amateur esports competitors to show their mettle alongside top pro esports talent.

“We’re incredibly excited to take over the Las Vegas Strip and bring the esports community and lifestyle to the world class hotel and casino that is SLS,” said Jon Bukosky, CEO of UMV. “At the Battle on the Strip, top professional and up-and- coming amateurs will battle it out for bragging rights and cash prizes, competing against each other on equal footing. We’re thrilled to offer this one-of- a-kind tournament experience in one of the best venues in Las Vegas, featuring some of the top competitors and leading esports titles on a rotating basis.”

“Esports is rapidly growing in popularity and expanding past traditional sporting events, in large part, due to its interactive live tournaments,“ said Matt Minichino, Vice President of Nightlife & Entertainment at SLS Las Vegas. “Competitive gaming represents the future of entertainment, and we are excited to partner with Ultimate Media Ventures to be the first to bring this incredibly unique experience to the Strip.”

The Battle on the Strip tournament series semi-finals and finals will be held live and broadcast from The Foundry, SLS’ newest live entertainment venue. Fans can attend each month on-site during the finals and secure premium gaming products from leading industry brands. Exclusive merchandise from UMV’s dedicated esports apparel & lifestyle brand “ULT” ( will be available for purchase, including the ULT Battle on the Strip Collector’s shirt (limited to one hundred units) each month. Over the next three weeks, UMV will announce game and broadcast partners, brand sponsors and additional prize pool details. For more information, please visit www.UltimateMedia.Ventures.



Ultimate is a highly specialized gaming and esports innovation company with services ranging from strategic consulting and content production to creating lifestyle products and event experiences. Our team has the ultimate ability to apply our extensive gaming and esports industry experience to help brand partners navigate the deeply nuanced global esports game community and culture. Ultimate features venture-backed innovations and initiatives in esports lifestyle apparel, news content, virtual reality (VR) and experiential design. In partnership with UMV Group is Dallas, TX-based Cedar Springs Capital headed up by Mr. Colin McGrady. To learn more about Ultimate Media Ventures, follow us on Instagram @ULTeSports and Twitter @ULTlosangeles or visit www.UltimateMedia.Ventures. UMV’s brand of ULT esports gear and apparel is available at .

SLS Las Vegas®, a Tribute Portfolio Resort, is an all-encompassing resort and casino with more than 1,600 guest rooms and suites in three distinctive towers, 80,000 square feet of flexible
meeting space and a collection of acclaimed restaurant and nightlife brands. SLS offers an impressive selection of dining concepts including Bazaar Meat by José Andrés™; Katsuya; Cleo®; Umami Burger, Beer Garden & Sports Book; 800 Degrees Neapolitan Pizzeria; Northside Café™ and The Perq™. The resort is also home to multiple nightlife and entertainment offerings including Hollywood favorite, The Sayers Club®; the edgy and sophisticated nightclub, Foxtail®; and the intimate, live entertainment venue, The Foundry. SLS Las Vegas also hosts the luxurious
Ciel Spa® and a sports book operated by global gaming leader, William Hill.

For more information about SLS Las Vegas®, please visit and stay connected on Facebook, Twitter, and Instagram.

Nate Eckman Talks Philosophy & New Esports Clothing Line ‘ULT’


I don’t wear gaming clothes. Not because I don’t like the games they depict, but because they too often look like sandwich boards advertising a product, and that bothers me. That’s why when Nate Eckman showed me his new clothing line, ULT, I was agreeably surprised. The ‘esports lifestyle apparel’ collection has more in common—aesthetically speaking—with Los Angeles street fashion than with your typical gamer threads. Black, white, grey. Minimal. A subtler approach.

I first came into contact with Nate when he reached out to me about our recent interview with CS:GO esports caster Lauren ‘Pansy’ Scott. It turns out he had studied Philosophy as a young(er) man. Our website is called Existential Gamer. We immediately got along. I met up with him over coffee at E3 and demanded he answer my questions about ULT, philosophy, and… Shovel Knight. Shovel Knight definitely comes up.

You studied philosophy, and now you work in the world of gaming and e-sports. How did that transition occur, and what has remained of these studies in your daily work?

Studying philosophy was my first serious life pursuit. I would spend my summers in the library reading philosophy. In high school I created a philosophy club. I traveled across the country to find the best collegiate program for me to become a professor in the field. To my dismay, the other students in the program I found myself with were not interested in discovering the path as much as they wanted to adamantly proclaim their version of the answer. They pre-supposed they were right and I found myself seeking a different experience. I decided to study studio art but didn’t feel challenged enough. I switched to filmmaking which seemed like a complex creative process. Eventually entered an MBA program for audio engineering but then found creative marketing. I’d never felt so creative until was marketing a video game. I found myself in the traditional marketing and advertising world, consulting on gaming and esports – the things that I love. I wanted to become the expert in my dedicated field of study. Esports. To this day, philosophy is at the core of every brand and marketing exercise I undertake. Philosophy is a belief system. Our beliefs determine our reality. These are fundamental elements to my approach to esports and the decisions that we make.


When did the idea for ULT first germinate, and what is your purpose with the line?

I’ve been working with publishers for years on custom products, contemporary art collaborations, brand partnerships and unique products for the community. However, none of those projects truly enabled me to do exactly what I would have wanted from a design standpoint. I love esports. I also love design. It pains me to see bad products available for the community. It pains me to see players and fans who are so passionate about esports having to wear clothes that they feel embarrassed by. The sensation of shame should not exist when it comes to product design. The purpose of ULT apparel is to offer something modern and wearable – something that makes you feel confident and comfortable. ULT products exist because there was an absolute void in the market from my perspective in defining modern esports lifestyle apparel.

“I love esports. I also love design. It pains me to see bad products available for the community. It pains me to see players and fans who are so passionate about esports having to wear clothes that they feel embarrassed by.”

You mentioned you designed the pieces with help from (designer) friends, what was your collaborative process?

Yes, design mentors in the LA streetwear scene inspired me. Getting to collaborate with designers I have known for a decade on my own line has been an amazing experience. The Seventh Letter is a family and we are proud to collaborate with Casey Zoltan. For the signature ‘kills’ piece that was only available at our launch event we featured collaborative designs from DualForces, The Seventh Letter and Cruizer Co. Each of them have such distinct lettering styles. I worked with each artist and designer on their own inspired version of the lettering for the word ‘kills.’ Each artist and designer is completely unique but absolutely modern and very ‘LA’ in aesthetic. I love sharing the experience and process of discovering the path of the design. I worked with other artist friends and family who I absolutely trust. These people know me very well and I can express the idea for ULT very openly. Ideas have a way of inspiring creativity and bringing people together. Creating ULT has been a lot of creative responsibility because actualizing the idea takes serious dedication. I needed to work with people who understood me and why I was doing this. ESports is worth it. The community deserves great products.

What is the game you’ve played the most in your life?

Probably League of Legends. Maybe a close second would be Skyrim. I also got hooked on Destiny for a while. More recently Overwatch.

Shovel Knight could win game of the year 2 years back to back and I would not complain. For shovelry!”

What is a game people would be surprised to know you enjoyed?

Shovel Knight. Shovel Knight could win game of the year 2 years back to back and I would not complain. For shovelry!

The world of e-sports can be quite toxic. How do you deal with that side of the scene?

Ignore it. Don’t contribute to it. Be positive. Do what you love. Focus on the things you can control. Create better things for the community. Better products, content and experiences. Make friends. Be a part of the community and seek out experiences and new people who love what you love. Don’t be afraid to do what you know and share that with others.

Do you plan on collaborating with specific teams on gear, or are you trying to build a brand that caters to the whole scene without ever being specifically affiliated?

Ultimately I want to service the greater community. The fans. But I do want to support specific teams that I admire. I am from North America obviously, but that is not the edge of the world for esports. It’s a big pliable world. I want to share the ULT brand and our design philosophy with other receptive and like-minded people. That process will continuously evolve but the brand will be consistent.

Los Angeles start-up Ultimate Media Ventures is focusing on business opportunities within the e-sports industry, starting with a fashion brand dubbed ULT. (Ultimate Media Ventures)

If you could design a perfect e-sports event, what would it look like?

Everyone in the world that does not know about esports would be there together in one place. They would get to see first-hand what we know and love. They would get to feel the incredible excitement of that shared passion. They would all realize how special this is and they would be inspired too.

What’s your favorite game to watch people play competitively?

CS:GO spectating is awesome.

What’s next for your company Ultimate Media Ventures? I’ve heard rumors of an outlet called Fragd?

Now that is fully operational we are now focused on launching Fragd. We are excited to share our vision for esports lifestyle content with the community.

“We are a continuously evolving culture. More and more women are making esports what it is and what it will become.”

Aesthetically, e-sports tends to have a macho, militaristic vibe. Do you think that will ever change?

Yes absolutely. We are a continuously evolving culture. More and more women are making esports what it is and what it will become. Also, generationally, we will naturally shift out of the current mode and in to something entirely different. This is the nature of things. Change is inevitable. We can choose to be the ones to create that change.

What kinds of games would you like to see played competitively (that aren’t currently)?

Shared VR esports games. Cross-platform. Headset agnostic. Live spectating and socially dynamic experiences.

When do you believe the world is going to end, and how?

Not in my lifetime. Probably a plague. Something will wipe out the tech and then madness will overtake everyone in a fever of desperation.

You can check out all the pieces in ULT’s first collection on their website. Or follow them on twitter or instagram.

Existential Gamer // Julian Feeld

Designer Nate Eckman brings fashion sense to the video game industry

It was a couple of hours before the launch event was officially set to begin when I walked into the Lost Knight bar in Los Angeles. Nate Eckman, dressed in a t-shirt and a pair of jeans, sat at a table going over final logistics for the evening. Eckman is soft-spoken and unassuming, despite being on the verge of the launch of his new eSports lifestyle apparel brand, ULT.

ULT’s first line of clothing is dubbed, the “Kills” collection. This mostly-black line of t-shirts, hoodies, jackets, and hats is like its designer – subdued and understated. While most of Eckman’s pieces have prominent graphics featured on the back, the collection is monochromatic (with the exception of one cap), absent of bright colors, fabric, or textiles.

Guests at the event filled a room that was reminiscent of a small boutique in New York’s famous SoHo, as Eckman took to the stage to quietly address the crowd. He shared a story that serves as the inspiration of ULT.

“I stopped an eSports fan wearing his favorite team jersey, an all-over printed nylon baby blue shirt. He said he would be embarrassed to wear it at school or out with his friends. That sucks,” Eckman said.


Most video game related attire, like t-shirts sold on shelves at Gamestop and Walmart, feature logos and key character artwork, which are fun to wear at times, but aren’t exactly fashionable. Eckman’s intention for the Kills line and ULT label is to offer video gamers clothing that expresses their identity as video game players, but with sophisticated aesthetics.

“With ULT we want to change that feeling through modern and minimal design, with streetwear sensibilities. We want the fans and players who wear our line to look and feel awesome because the eSports community is amazing and that is what we deserve”

“With ULT we want to change that feeling through modern and minimal design, with streetwear sensibilities. We want the fans and players who wear our line to look and feel awesome because the eSports community is amazing and that is what we deserve,” Eckman said.

ULT will not be limited to casual streetwear though, as Eckman plans to design technical training and competitive gear for eSports players, as well as custom suits, ties, and accessories. Additionally, ULT will feature collaborations with other established designers of streetwear.


With its focus on fashion, comfort, and premium attire, ULT’s potential for impact in the eSports community and the video game industry at large is tremendous. Eckman’s first line of apparel can be found at

Examiner // Rick Kim

Get to Know the Top Names in Esports

Break out the Red Bull (gamer drink of choice) because eSports had its coming out party in 2015, shattering records in prize money (over $50 million), viewership (147 million) and making its first appearance on ESPN (to all the haters who say it’s not a sport). This year should be even bigger as Turner Broadcasting will cover eSports just like it does the NBA, MLB and NCAA Final Four, broadcasting tournaments, reality shows and talk shows across its many television and digital platforms. New eSports leagues are forming behind entertainment/media giants (William Morris, IMG, Activision) and it had its first international doping scandal. Like it or not, competitive gaming is here to stay so here are the people to know before you get in the game.

Continue reading “Get to Know the Top Names in Esports”

A Trend Conscious Brand Plans to Take Esports Fashion by Storm


At last night’s launch party for the Los Angeles based Ultimate Media Venture’s new ULT eSports apparel line, founder and lead designer Nate Eckman regaled the large crowd with a story.

A while back, he ran into a kid wearing a Cloud 9 Jersey.  Nate struck up a conversation and the kid told him that Cloud 9 is his favorite eSports team.  When Nate asked if he ever wore the jersey to school, the kid answered that he would never because his classmates would laugh and tease him. eSports were for nerds and wearing the bright light blue Cloud 9 shirt would make him a target for the ridicule with which you and I grew up and, unfortunately, continues to exist.

This meeting inspired Nate to create ULT apparel, a minimalist, exceedingly wearable line of t-shirts shirts, hoodies, accessories, and other items that eSports fans can wear to school, a bar, or a park and not feel gaudy. ULT’s goal is to allow eSports fans to express their fandom, without sticking out attracting unwanted attention.

Nate has lived in LA for 10 years.  He loves his city and wanted the ULT line to reflect its art and style. In addition to Nate, ULT has seven designers, all of which come from the LA street art scene.  Indeed, if you examine the “ULT Kills” line, it looks to have pulled its style directly from the side of an Echo Park or Boyle Heights wall. I also live in LA and I love this town because it embraces creativity better than any other city in the world.  For example, you can be an attorney, but also write about eSports on the side and people view that as perfectly normal.  Thus, the fact that LA is home to a serious attempt to blend eSports and modern fashion is no surprise.


ULT’s website may have just launched this week, however they already have a plethora of items to kick-start the aspiring eSports fashionista’s wardrobe.  The launch party highlighted men’s and women’s t-shirts, hoodies, zip-ups, jackets, and hats.  However, ULT does not plan to stop at the fans.  Going forward, Nate hopes to partner with eSports teams and produce technical gear and accessories to wear during tournaments.  Additionally, ULT will launch a “Caster Couture” line of suits for eSports broadcasters.

Nate, like me, believes eSports are the future.  Some kids play football, Nate’s son plays Mario and “slays it.”  ULT wants to make eSports even more acceptable to the younger generation. From what I’ve seen, it is off to a fine start.

For more on ULT apparel, visit

Esports Center // Adam G

Can a Los Angeles start-up give video gamers a stylish look?

Los Angeles start-up Ultimate Media Ventures is focusing on business opportunities within the e-sports industry, starting with a fashion brand dubbed ULT. (Ultimate Media Ventures)
Los Angeles start-up Ultimate Media Ventures is focusing on business opportunities within the e-sports industry, starting with a fashion brand dubbed ULT. (Ultimate Media Ventures)

Though fans may not always notice, professional athletes put thought into their outfits off and on the field.

They’ll choose custom sneakers on the court, fancy jackets at the press conference and color-coordinated headphones in the locker room.

But in e-sports, not so much.

Professional video game players rarely do better than jeans and oversized hoodies. So at its first of several planned ventures to amp up e-sports, a Los Angeles start-up is hoping to give the growing industry a sophisticated look.

Ultimate Media Ventures on Monday launched ULT Kills, a fashion line of T-shirts, hoodies, hats and eventually footwear that, in the words of co-founder Nate Eckman, isn’t the usual “super-embarrassing … kitschy, nerdy gamer wear.”

The Los Angeles-stitched streetwear, priced between $28 and $78, will have woven labels, embroidery, custom printing and generally more attention to detail than the gaming-fashion industry typically sees, Eckman said. It comes in men’s and women’s styles.

There’s no “all-over print, colorful fabric, splash art and big throw-up characters on a shirt that costs $2,” Eckman said. “If people keep designing products for ‘nerds in basements,’ they are going to keep ending up with that.”

There’s no “all-over print, colorful fabric, splash art and big throw-up characters on a shirt that costs $2,” Eckman said. “If people keep designing products for ‘nerds in basements,’ they are going to keep ending up with that.”

Ultimate Media Ventures is among dozens of small services companies and product makers seeking space in e-sports niches, from analyzing a player’s value to developing fancy chairs for matches. As deep-pocketed investors flock to the booming industry, the start-ups hope to carve out a big business.

In accouterments, Eckman saw extra opportunity because, in his view, established athletics wear giants like Nike are hesitant to enter e-sports because they could catch flak from their traditional sportswear customers. Among many sports fans, playing video games remains anything but a sport. Nike declined to comment.

By the end of the year, Eckman would like to have uniforms on players. The jerseys would be made from multiple undisclosed materials in an effort to make them breathable and sweat-wicking. Uniforms also must stand up to the chill players feel in heavily air-conditioned video studios.

“It’s not going to be a cheap soccer shirt,” Eckman said, adding that there would be matching pants and shorts.

He and his co-founders have been consulting video game publishers on marketing initiatives for several years. They recently decided to combine efforts and raised start-up capital from Dallas firm Cedars Spring Capital. Other projects include developing e-sports-related shows and organizing events on behalf of gaming companies

Los Angeles Times // Paresh Dave