UMV COMMS Newsletter // April 2018

UMV COMMS NEWSLETTER // APRIL 2018

The ULT CULT is starting to spread across North America.

ULT Cult

ULT brand launching at Zumiez retail stores

We are excited to share the news that ULT brand will be available at Zumiez stores across the country.  ULT as a lifestyle brand for gaming and esports draws inspiration from streetwear and action sports, so Zumiez was a wonderful fit for us to debut at retail locations.  In support of the launch we are introducing the ULT Cult campaign.  ULT Cult is a movement, a grassroots groundswell of our most passionate fans and community members interacting with the brand at the store level.

ULT Cult is for everyone and welcomes new recruits with pretty incredible rewards: VIP experiences and fly away opportunities to join the ULT squad for epic pool parties, music performances and esports competitions during our E/AZ events at Talking Stick Resort in Arizona this summer.  Sponsor brands from the gaming and esports scene, HyperX and DX Racer, will also be contributing awesome giveaway items for ULT Cult members.  ULT is all about lifestyle and community so we are completely excited to bring our first ever national campaign to you and offer such incredible products at Zumiez stores in your local area as well as promotional items from best in class endemic gaming sponsor brands.

ULT Cult: ULT available at Zumiez

Here is the store list for the first 25 Zumiez doors you can shop ULT:

TUCSON MALL- AZ
SCOTTSDALE FASHION SQUARE-AZ
GILROY PREMIUM OUTLET – CA
STONEBRIAR CENTRE – FRISCO, TX
GOVERNOR’S SQUARE-CLRKSVLLE,TN
KATY MILLS OUTLET – TX
WILLOW BROOK MALL-HOUSTON, TX
MALL ST MATTHEWS-LOUISVILLE,KY
INLAND CENTER-SAN BERNADINO,CA
IRVINE SPECTRUM – CA
TOPANGA PLAZA- CANOGA PARK, CA
GLENDALE GALLERIA-GLENDALE, CA
TYSONS CORNER CENTER-MCLEAN,VA
JORDAN CREEK TOWN CENTER- IA
ORLANDO PREMIUM OUTLET- FL
JERSEY GARDENS – ELIZABETH, NJ
EASTON TOWN CENTER-COLUMBUS,OH
WASHINGTON SQUARE- TIGARD, OR
SAWGRASS MILLS – SUNRISE, FL
NORTH STAR MALL-SAN ANTONIO,TX
NORTH COUNTY- ESCONDIDO,CA
WALDEN GALLERIA- BUFFALO, NY
VALLEY FAIR MALL- W.VALLEY, UT
NORTHGATE MALL – SEATTLE, WA
SOUTHCENTER MALL- TUKWILA, WA

For more information on joining the ULT Cult and promos, be sure to follow @ULTlosangeles on Twitter and @ULTesports on Instagram and FB.

ULT available on Amazon NOW!

ULT is on Amazon

You can now purchase ULT brand products on Amazon and fulfill using Prime shipping options.  Next time you are doing your online shopping on Amazon be sure to check out the ULT esports items and if you pick something up please be sure to leave us an awesome product review!  Show us your positive review and our very own N8 will send you a custom meme or portrait drawing of your choice.  Choose wisely 😉

Visit the ULT Amazon page here.

UMV @ Esports Activate

UMV on stage at first ever Esports upfronts

Esports Activate, the first esports upfronts event, was held in New York City at the Sony Playstation Theater in Times Square.  Special thank you to Imari Oliver for the invite to enable UMV to showcase our original content IP slate of media inventory to a packed theater of leading brands, mainstream media, traditional ad agency buyers, team owners, league operators and industry leaders.

UMV @ Esports Activate

UMV’s president Chris Mann and co-founder Nate Eckman presented our original content initiatives and integration opportunities including: Digital Hero, LEGACY, Troll Patrol and Player Omega.

“It was great to welcome UMV to take the stage at Esports Activate to showcase their amazing platform at the premier immersive entertainment, education and sales experience. Their presentation was designed to help marketers, brands and media understand the breadth of opportunities to engage with high-value audiences that are increasingly difficult to reach through traditional channels.”

– Imari Oliver, Founder & CEO Bond & Play

 

Collegiate Star League

UMV studio is hosting CSL

Collegiate StarLeague is bringing the 2018 North American Collegiate Grand Finals to Huntington Beach, where teams will compete at the new esports venue of Ultimate Media Ventures from April 27-29 and $100,000 in scholarships on the line. Individual and team titles will be awarded across Dota 2, Counter-Strike: Global Offensive, League of Legends Junior Varsity League as well as invitational and showcase events for Super Smash Bros. WiiU & Melee, Fortnite, H1Z1 and Madden NFL 18. More than 38,000 students from over 1,500 university and college campuses in the United States and Canada have registered and competed in CSL leagues and tournaments. CSL also confirmed that Twitch, through the Twitch Student program, will be the exclusive streaming and distribution partner for the Grand Finals and all playoff matches.

Here’s a quote from one of our favorite dudes in esports, Duran Parsi, CEO of CSL:

 

“This year we have the space to do an event that we’ve never done before.  In particular, the marriage of community and competitive at this event is something I’m super excited for!”

UMV YEAR IN REVIEW: 2017

2017 was groundbreaking for UMV, growing the team, finishing the studio build out, bringing on new and exciting partners, creating original content and launching new products.

As a company, UMV (Ultimate Media Ventures) continues to focus on innovative content, products and experiences that inspire our esports community.

Here are some of the highlights to recap our past year and set the beacon for future 2018 activity:

UMV Launch of the WEAPONS GRADE Studios: 22,000 square feet of esports awesomeness

  • UMV launched our dedicated esports studio after several months of build-out and technical customization.  We refer to the studio “Weapons Grade Studios”.  Situated by the SoCal beach in Surf City USA, the 22,000 square foot facility launched with the ROG Masters event with ESL for Intel and Asus. For ROG Masters we welcomed 42 of the top pro players from Dota2 and CS:GO communities from around the world to our studio, handling all team and talent travel, hospitality and logistics
  • Pro teams boot camps included: OpTic Gaming, Faze Clan, EUnited, curating their unique and memorable player experience while fostering accelerated team skill growth
  • Sponsors: We are proud to be sponsored by DX Racer, Razer, Linksys, Stumptown, Red Bull, ZOWIE and ORIGIN
  • External events and content on the road at E3, TwitchCon, ELEAGUE, COD Champs, and the Agenda show, capturing the culture and lifestyle narrative around competitive gaming.
  • Produced original content in preparation for the inaugural NBA 2K season with Jazz Gaming, additional teams in the works and top seed draft pick pro players like Dimez
  • We created great brand integrations on the studio side: DX Racer, Tectonic Audio Labs, RedBull, Origin, Razer, Astro Gaming, Coca-Cola and BenQ ZOWIE
  • Talking Stick Resort was site to our 2nd esports residency and competition series for brand integrations under Battle Series, featuring sponsorship from Coca-Cola and Red Bull
  • Original IP and live broadcasts with influencers and talent commenced at the studio throughout the calendar as sustained community engagement

ULT Brand: define an elevated lifestyle

  • Technical wear officially launched and hit the pro stage at COD Champs, Orlando.  The ULT brand grew to style unique jerseys and lifestyle looks for 4 pro team organizations including: EUnited, Gale Force Esports, Versus Sports and Gankstars. EUnited’s Smite World Champions wore cut and sew ULT Elite technical wear during their winning competition.
  • ULT Season 2 debuted at the Agenda Show, mixing streetwear and gaming lifestyle on the show floor with competitive gaming and appearances from EUnited League of Legends pro players.
  • ULT appeared on TV: Turner’s ELEAGUEMadden for CW and HGC for Disney
  • Amazon became an official buyer of ULT products
  • Brand collaboration on premium jackets with Buffalo Wild Wings for TwitchCon esports stage
  • Rocket League World Champions Gale Force wore ULT Elite technical wear for their ELEAGUE broadcast competition
  • Affiliate Program launched to feature top influencer talent for the ULT brand.  Pro players like Michael Udall and XenoTek along with streamers like Emjanee are featured ULT affiliates for promotional campaigns, branded content and hosting events

UMV TOP 3 Industry Snapshot

Some of the most exciting things to develop in esports from our perspective have been as follows:

  • League of Legends Championship Series (LCS) franchising and team investments
  • Activision Blizzard Overwatch League (OWL) franchising and team investments
  • NBA 2K League formation and inaugural season

UMV POV: 
All of these esports industry events show a consistent trend toward deeper infrastructure, sustainability and offer confidence for more exciting future growth across the entire industry.  The recent emergence of Major League Soccer and eMLS league formation supports this consistent growth trend.

UMV’s 2018 Initiatives:

Original Content and Events 
Developing and producing original content and events at UMV’s esports studio is a primary focus for 2018 in an effort to support partners, sponsors, brands, leagues, publishers and affiliates.

Player Omega
UMV and TBA partners will join forces to produce Player Omega, a multi-city esports lifestyle tour.  Fans and aspiring players from a dozen markets spread across North America will enjoy competitive video games, music performances, curated food and fashion as part of Player Omega’s immersive esports lifestyle summer tour.

Esports Activate
Tue March 6th Sony PlayStation Theater, Times Square: Esports Activate is an invite only NewFronts, and our goal is to bring together executives from around the world to preview and learn about the hottest and most exciting digital, experiential, media and sponsorship inventory and platforms across Esports and Competitive Video Gaming.  This is an amazing and exclusive opportunity to connect with over 420 marketers, media and brand executives at one time and turbo-charge sales and sponsorship acquisition efforts through an immersive presentation in one place.

LEGACY
UMV’s own esports industry summit produced and hosted at our studio will showcase global thought leaders in an ongoing content series about innovation for the future of our industry. Demonstrating thought leadership and community mindfulness is what drove us to participate in over a dozen industry conferences, panels, universities and summits last year.  UMV is continually dedicated to a community first philosophy, a strategy of action and inspired thought leadership that drives innovation around building a sustainable industry infrastructure.  LEGACY will feature intimate discussions with those leaders carving the path for future generations of esports fans.

Brand Collaborations
ULT is excited to release some of the creative and unique mainstream brand collaborations we have been developing with premium product partners.  Getting to service international clients through our Amazon business relationship is an exciting new offering for ULT.  We are also looking forward to integrations around retail partners as we grow ULT brand presence in 2018.