UMV COMMS NEWSLETTER // JULY 2018
BE ULTIMATE // Super Duper News Time!
UMV has been moving lightspeed through an incredible whirlwind summer full of fun activations, content and product launches! We have taken a minute amidst our rocket ship ride to pause midflight in order to deliver some recent highlights and upcoming adventures:
Super Girl Gamer Pro is fast approaching the SoCal coastline of Oceanside with 250,000 fans of surfing, skating and of course gaming too! Super Girl fest is an opportunity for both aspirational fans and pros alike to come together and celebrate the lifestyle of competitive action sports and video games, combined with the beautiful views of the Pacific Ocean as a backdrop to the stage. Our gaming lifestyle brand ULT is a premier esports apparel category exclusive sponsor and our squad will be activating 50 gaming stations, 3 days of streaming broadcast programming across multiple tier 1 competitive games, along with a pop up ULT shopping experience like never before: ULT will be unveiling the first ever dedicated Women’s Line of products! We are truly excited to show what we have been designing toward over the last 2 years and bring our passion for diversity and inclusiveness within video games to another level of technical craft and modern aesthetics. We are proud to invite the brilliant, powerful and inspiring women of Team Dignitas and CLG Red to the stage and even more proud of their youthful contemporaries and fans who will be able to join in some open play for gaming fun! Visit their site for more details on participating, sign ups and how to find ULT at Super Girl Gamer Pro: https://smash.gg/tournament/supergirl-gamer-pro http://supergirlpro.com/event-info/schedule/
Here at ULTIMATE we talk a lot about gaming lifestyle but we do a lot more than just talk. We lead. We lead with a strategy of action. We believe in the positive message of what it truly means to BE ULTIMATE and share our passion for gaming lifestyle with others. The upcoming Sept 8th LA Waterfront event we at UMV are producing for Summoners War World Arena Championship 2018 (LA Regionals) will raise the stakes on how far we can push creativity and immersive experiences for competitive gaming fans.
This summer was a scorcher for fire events at ULTIMATE’s studio including none other Red Bull Conquest! The Red Bull Conquest event showed off hundreds of attendees across multiple FGC titles for some serious winnings. Our studio at UMV in Huntington Beach was full of fans and players to not only experience top level competitive gaming entertainment but also true modern gaming lifestyle with great music, delicious B-Dubs wings, custom Red Bull mixed drinks, incredible original artwork and murals as well as the debut of our brand new half pipe skate ramp provided by OC Ramps! We had such a blast with this event we are taking on Red Bull Conquest yet again Aug 18th at Talking Stick Resort! Hadouken! https://smash.gg/league/red-bull-conquest/details
Here at UMV we not only designed our very own world class 23,000 square foot studio but we also had the amazing opportunity to design the Mavs Gaming Pavilion for Mark Cuban down in Dallas. So much goes in to creating an esports temple from proper power, networking, the right internet, vibe and overall flow of the experience. If you ask around who has the most fun studio dojo, odds our ULTIMATE studio will inspire you too! Our community first philosophy here at UMV means we support our fellow passionate gamers in their own unique Player Journey through the esports industry. Happy for our friends down in Dallas to have such a rad space now too.
Our gaming and esports lifestyle brand ULT has expanded its retail regions and door count almost triple over the summer as well. We were honored to be invited to show ULT again at the Agenda Show where we debuted some signature technical cut and sew jerseys. We were able to integrate HyperXwith a custom listening station and a gaming lounge full of swag. DXRacer was our chosen chair for the booth again this year, showing off their new Valkyrie chairs! ULT has grown so much over the last 2 years with more team organizations, design collaboration partnerships, and new retail buyers now including FYE across the US. You can now shop ULT at Zumiez in US and Canada, FYE, Amazon, N3rd Street, Philadelphia Fusion’s Shopify for OWL team inspired products, and of course, direct from: www.ULTesports.com
One of the hottest events of the summer was Talking Stick Resort’s esports residency E/AZ. This summer we threw the ULTIMATE pool party with Tiesto, VIP cabana friends DoA and Puckett, and top FGC world class competition inside the resort showroom. To keep the 100+ degrees temp chill we had E/AZ sponsor Coke Esports send down the Coke Bear to bring happiness and refreshment to all! https://www.youtube.com/watch?v=7iKcFVOaeDs&mc_cid=07f0c60ae7&mc_eid=%5BUNIQID%5D
Here at ULTIMATE studio we are storytellers through and through, content creators and brand builders, inspiring a global audience of esports and gaming enthusiasts who are ravenous for compelling content about their favorite teams and gaming communities through our unique lifestyle lens. One of the most exciting evolutions for our original content slate is our dynamic partnership with Hollywood powerhouse Untitled Entertainment. Founder and CEO of UMV has been super excited to talk about this:
How we as community choose to manage the growth within our cultural evolution of entertainment and esports is what defines us here at UMV. All around us are athletes, entertainers and digital influencers who are challenging our culture to see the new sport emerge. We are dedicated to leaving a legacy and cannot wait to continue to share our passion for games, great content and products. In further dedication to our mission to provide inspiring and incredible content for our fellow gamers, ULTIMATE is beyond proud to introduce to you to our most recent hire and addition to the executive team at UMV, our brand new Chief Content Officer, Matty Kirsch!
Until next time, signing off from pirate island in deep space, your humble newsletter scribe, N8.