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Our Blog

ULT Cult update // ^RESET collection

by Nate Eckman
ULT Cult update // ^RESET collection

The new ULT collection is going to be released on New Years Day, January 1st 2021 at 1pm PST at Tillys. Stay tuned for a link to the shop on release date!

I’ve been looking forward to this release for quite some time.  It’s been really fun to share photos and videos throughout the creative process.  The lookbook was shot between a few locations from the beach to the snowy mountains as well as at my home studio in Los Angeles. 

 ULT tie dye sweats with black gamer flannel

The line is called ^RESET and was designed in quarantine during the major pandemic lockdown of 2020.  Out of all that isolation came a super creative time in which the entirety of the design collection took shape.  I wanted to create something with style and hopefulness in an effort to “reset” the way I was feeling about everything.  Some of the new themes in the work include “Virtual Hugs” and “Think Globally.”

One of our favorite pieces is this collaboration mask with O2TODAY, check it out below:

Video games continue to keep us connected with our friends and community despite the continued distance.  I hope you find inspiration in the new designs.  This collection is an exciting evolution for the ULT brand.  I love all the details, the color and texture and the way the work captures the light.  I’m excited to continue sharing more of our creative process and behind the scenes of the design work at ULT.  - /\/8O0)), Nate Eckman co-founder, designer

 Visit Tillys to purchase here: Tillys and ULT