Clear AllClose
Your cart is currently empty.
Subtotal
$0.00

Our Blog

( #ultcult )

ULT interviews FakeNerdBoy

ULT's N8 got the chance to talk with Fake Nerd Boy about gaming, community, and giving back. N8: You go by "Fake Nerd Boy" and I can only imagine people are skeptical of you being "nerdy" when they see you because you are very presentable and outgoing. What does the name mean to you and what is the origin? FakeNerdBoy: I pretty much got sick of guys in the gaming and cosplay community smearing girls constantly for their "lack of knowledge" o...
Read more

Annie Huang Talks With ULT

Can you tell us a bit about you as a designer and thought leader and what you do? I am a graphic designer and a design educator. My design firm Bocu & Bocu specializes in editorial narrative publications and branding designs for clients from lifestyle, institutional to sports entities. I believe that each design solution has a purpose. There is a narrative to convey, either documenting a defining moment in sports history or conveying the b...
Read more

John Lee for ULT

Meet John Lee.  3x Iron Man.  9x Tough Mudder.  Also - Streams 30 hours a week. Q: John you are an accomplished athlete in the most physical and literal sense of the word.  Can you please mention a few of the highlights? I had several mottos in life, but the most prominent being from my dad. “If you put your passion, energy, and focus into something everyday, you can achieve anything.” I always grew up as a competitive person and the first thi...
Read more

A Trend Conscious Brand Plans to Take Esports Fashion by Storm {Esports Apparel and Gaming Fashion}

At last night's launch party for the Los Angeles based Ultimate Media Venture's new ULT eSports apparel line, founder and lead designer Nate Eckman regaled the large crowd with a story. A while back, he ran into a kid wearing a Cloud 9 Jersey.  Nate struck up a conversation and the kid told him that Cloud 9 is his favorite eSports team.  When Nate asked if he ever wore the jersey to school, the kid answered that he would never because his cla...
Read more

LA Times Feature Article on ULT Gaming Fashion: Can a Los Angeles start-up give video gamers a stylish look?

Though fans may not always notice, professional athletes put thought into their outfits off and on the field. They’ll choose custom sneakers on the court, fancy jackets at the press conference and color-coordinated headphones in the locker room. But in e-sports, not so much. Professional video game players rarely do better than jeans and oversized hoodies. So at its first of several planned ventures to amp up e-sports, a Los Angeles start-up i...
Read more

Recent Posts

by Davi Lucca

Giftcard Giveaway!

Samuel Rojas aka CRAOE interview with ULT
by Nate Eckman

Samuel Rojas aka CRAOE interview with ULT