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Our Blog

( Ult esports gaming lifestyle apparel )

ULT Cult update // Inven Global feature {Gaming Streetwear and esports Fashion}

By far the most comprehensive editorial feature on my work and the ULT brand has just been published by Inven Global. I first met one of the editors of Inven Global nearly 5 years ago at one of the brand’s showcases in Las Vegas. Since then Inven Global has invited me to speak about gaming culture and fashion design at some of their industry summits and conferences. I’ve been fortunate to have been featured in different articles by them more r...
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ULT Cult update // ^RESET collection

The new ULT collection is going to be released on New Years Day, January 1st 2021 at 1pm PST at Tillys. Stay tuned for a link to the shop on release date! I’ve been looking forward to this release for quite some time.  It’s been really fun to share photos and videos throughout the creative process.  The lookbook was shot between a few locations from the beach to the snowy mountains as well as at my home studio in Los Angeles.    The line is ca...
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Expressionist Collection {Gaming Fashion Design}

It is a total dream to design with ULT for Overwatch League.  We have been pre-inaugural season fans of the League and have been beyond excited about the opportunity to bring more apparel options to the fans since we are fans as well!  The first collection was called “Essentials” and covered a lot of premium daily wearables.  The new collection is called “Expressionist” and is meant to capture more dynamic energy, color, gesture and form.  U...
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OWL | ULT {Gaming Fashion}

We at ULT are humbled and beyond excited to be one of the official merchandise providers for the Overwatch League. Fans from the start, our journey began in the inaugural season with a partnership with the Philadelphia Fusion which took our passions for this community to the next level.  We decided that ULT needed to be a part of these heartfelt stories and wanted every person to feel represented. We fought for the chance to design for all o...
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The evolution of ULT Destroyer of Worlds

Excerpt from S3 creative direction document for ULT for background context on the garment design: The first iteration of ‘Destroyer of Worlds’ was seen in ULT season one // needless to say it was dark and personal // Had little implied meaning outside of just feeling isolated // For season two // I realized that the work we were doing with the brand was actually inspiring and connecting others // The work became about people and ‘Destroyer ...
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