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Our Blog

( Lifestyle fashion for gamers )

ULT Cult update // ^RESET collection

The new ULT collection is going to be released on New Years Day, January 1st 2021 at 1pm PST at Tillys. Stay tuned for a link to the shop on release date! I’ve been looking forward to this release for quite some time.  It’s been really fun to share photos and videos throughout the creative process.  The lookbook was shot between a few locations from the beach to the snowy mountains as well as at my home studio in Los Angeles.    The line is ca...
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Expressionist Collection {Gaming Fashion Design}

It is a total dream to design with ULT for Overwatch League.  We have been pre-inaugural season fans of the League and have been beyond excited about the opportunity to bring more apparel options to the fans since we are fans as well!  The first collection was called “Essentials” and covered a lot of premium daily wearables.  The new collection is called “Expressionist” and is meant to capture more dynamic energy, color, gesture and form.  U...
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New ULT Women's Clothing Available Now!

We are so excited to finally be able to offer our fellow women gamers and girl community members some awesome products just for them. The women's line was showcased for the first at Supergirl Gamer Pro an ULT sponsored event which focuses on celebrating women in esports and gaming. Watch:    "Proud of the whole team at ULT for taking such care to listen and acknowledge the need for specially designed products just for women and girl gamers. I...
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A Trend Conscious Brand Plans to Take Esports Fashion by Storm {Esports Apparel and Gaming Fashion}

At last night's launch party for the Los Angeles based Ultimate Media Venture's new ULT eSports apparel line, founder and lead designer Nate Eckman regaled the large crowd with a story. A while back, he ran into a kid wearing a Cloud 9 Jersey.  Nate struck up a conversation and the kid told him that Cloud 9 is his favorite eSports team.  When Nate asked if he ever wore the jersey to school, the kid answered that he would never because his cla...
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