It was a couple of hours before the launch event was officially set to begin when I walked into the Lost Knight bar in Los Angeles. Nate Eckman, dressed in a t-shirt and a pair of jeans, sat at a table going over final logistics for the evening. Eckman is soft-spoken and unassuming, despite being on the verge of the launch of his new eSports lifestyle apparel brand, ULT. ULT’s first line of clothing is dubbed, the “Kills” collection. This mos...

At last night's launch party for the Los Angeles based Ultimate Media Venture's new ULT eSports apparel line, founder and lead designer Nate Eckman regaled the large crowd with a story. A while back, he ran into a kid wearing a Cloud 9 Jersey.  Nate struck up a conversation and the kid told him that Cloud 9 is his favorite eSports team.  When Nate asked if he ever wore the jersey to school, the kid answered that he would never because his cla...