I remember being at an esports event full of screaming fans and Alex was the one to rally the fans together no matter who they were there to see compete. Our experience has been enriched because of Alex's passion for gaming and the beautifully diverse esports community we share together. Hope you find the interviews and story inspiring: Alex Parrish QA interview below: Q. 2020 was a devastating year for so many lives.  When you reflect upon t...

"As part of my series about the leadership lessons of accomplished business leaders, I had the pleasure of interviewing Nate Eckman. Nate is the co- founder of the gaming lifestyle brand ULT. Nate has spent over a decade within the gaming industry, working with the world’s leading publishers on creative campaigns that shape the future of gaming lifestyle and globally franchised esports leagues. His history with billion dollar brands mixed with...

By far the most comprehensive editorial feature on my work and the ULT brand has just been published by Inven Global. I first met one of the editors of Inven Global nearly 5 years ago at one of the brand’s showcases in Las Vegas. Since then Inven Global has invited me to speak about gaming culture and fashion design at some of their industry summits and conferences. I’ve been fortunate to have been featured in different articles by them more r...

ULT's N8 got the chance to talk with Fake Nerd Boy about gaming, community, and giving back. N8: You go by "Fake Nerd Boy" and I can only imagine people are skeptical of you being "nerdy" when they see you because you are very presentable and outgoing. What does the name mean to you and what is the origin? FakeNerdBoy: I pretty much got sick of guys in the gaming and cosplay community smearing girls constantly for their "lack of knowledge" o...

Can you tell us a bit about you as a designer and thought leader and what you do? I am a graphic designer and a design educator. My design firm Bocu & Bocu specializes in editorial narrative publications and branding designs for clients from lifestyle, institutional to sports entities. I believe that each design solution has a purpose. There is a narrative to convey, either documenting a defining moment in sports history or conveying the b...