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Our Blog

( Gaming )

LA Times Feature Article on ULT Gaming Fashion: Can a Los Angeles start-up give video gamers a stylish look?

Though fans may not always notice, professional athletes put thought into their outfits off and on the field. They’ll choose custom sneakers on the court, fancy jackets at the press conference and color-coordinated headphones in the locker room. But in e-sports, not so much. Professional video game players rarely do better than jeans and oversized hoodies. So at its first of several planned ventures to amp up e-sports, a Los Angeles start-up i...
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Stretch and Relax with Matt on Esports

Matt Buchholtz is an avid competitive gamer and esports enthusiast, writing for gaming publications, covering everything from MOBAs to First-Person Shooters on stream and in-game. He also hosts podcasts, and does graphic design for multiple gaming projects. Q: What is your perspective on gaming and eSports in culture today? I saw someone wearing an esports snapback for the first time a couple weeks ago on the Los Angeles subway. The other peop...
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