"Launching a clothing company is one thing. Launching streetwear that is hyper focused on the esports and gaming community is another. John catches up with Nate Eckman, Co-Founder of ULT, and talks about the opportunities in enhancing connection, authenticity, and brand integrity within the gaming ecosystem. Apparel is not simply a product, but a reflection of shared ideas, developing cultures, and playing with different mediums for individua...