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Our Blog

( Gaming lifestyle fashion )

Annie Huang Talks With ULT

Can you tell us a bit about you as a designer and thought leader and what you do? I am a graphic designer and a design educator. My design firm Bocu & Bocu specializes in editorial narrative publications and branding designs for clients from lifestyle, institutional to sports entities. I believe that each design solution has a purpose. There is a narrative to convey, either documenting a defining moment in sports history or conveying the b...
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Edo Von Muralt for ULT

   Meet Edo: life-long gamer, graphic designer, and event producer. Q: What is your perspective on gaming and esports in culture today? A: In my opinion esports is finally catching up to what competitive gaming really should be. Lots of people still don’t see why it would be called a sport but to become a pro-gamer it takes a tremendous amount of skill, strategy, problem solving and reflexes that deserves the same attention as any other sport...
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A Trend Conscious Brand Plans to Take Esports Fashion by Storm {Esports Apparel and Gaming Fashion}

At last night's launch party for the Los Angeles based Ultimate Media Venture's new ULT eSports apparel line, founder and lead designer Nate Eckman regaled the large crowd with a story. A while back, he ran into a kid wearing a Cloud 9 Jersey.  Nate struck up a conversation and the kid told him that Cloud 9 is his favorite eSports team.  When Nate asked if he ever wore the jersey to school, the kid answered that he would never because his cla...
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LA Times Feature Article on ULT Gaming Fashion: Can a Los Angeles start-up give video gamers a stylish look?

Though fans may not always notice, professional athletes put thought into their outfits off and on the field. They’ll choose custom sneakers on the court, fancy jackets at the press conference and color-coordinated headphones in the locker room. But in e-sports, not so much. Professional video game players rarely do better than jeans and oversized hoodies. So at its first of several planned ventures to amp up e-sports, a Los Angeles start-up i...
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