Clear AllClose
Your cart is currently empty.
Subtotal
$0.00

Our Blog

( Gaming lifestyle fashion )

ULT // Swarovski crystal hoodies

ULT got approached by Swarovksi after seeing what we’ve been up to as a brand in gaming and esports culture and our unique perspective on gaming fashion.  It was exciting and humbling that a company over 100 years old wanted to do a special collaboration with us.  I had a ton of fun with the creative design process, getting to play with different crystals, colors and textures.  Anyone who knows my art and design work knows how obsessed I am wi...
Read more

ULT // Gaming Fashion Brand

ULT was founded back in 2016 and at that point in time I had spent a decade of my life within the gaming community, designing for publishers, collaborating with artists on contemporary gaming fashion.  Getting to have ULT design with top esports leagues, pro players and gaming organizations has continuously inspired our work at the brand.  We knew the day would come when mainstream media would pay attention to gaming and finally realize it is ...
Read more

ULT Cult update // Inven Global feature {Gaming Streetwear and esports Fashion}

By far the most comprehensive editorial feature on my work and the ULT brand has just been published by Inven Global. I first met one of the editors of Inven Global nearly 5 years ago at one of the brand’s showcases in Las Vegas. Since then Inven Global has invited me to speak about gaming culture and fashion design at some of their industry summits and conferences. I’ve been fortunate to have been featured in different articles by them more r...
Read more

ULT Cult update // ^RESET collection

The new ULT collection is going to be released on New Years Day, January 1st 2021 at 1pm PST at Tillys. Stay tuned for a link to the shop on release date! I’ve been looking forward to this release for quite some time.  It’s been really fun to share photos and videos throughout the creative process.  The lookbook was shot between a few locations from the beach to the snowy mountains as well as at my home studio in Los Angeles.    The line is ca...
Read more

The evolution of ULT Destroyer of Worlds

Excerpt from S3 creative direction document for ULT for background context on the garment design: The first iteration of ‘Destroyer of Worlds’ was seen in ULT season one // needless to say it was dark and personal // Had little implied meaning outside of just feeling isolated // For season two // I realized that the work we were doing with the brand was actually inspiring and connecting others // The work became about people and ‘Destroyer ...
Read more

Recent Posts

by Davi Lucca

Giftcard Giveaway!

Samuel Rojas aka CRAOE interview with ULT
by Nate Eckman

Samuel Rojas aka CRAOE interview with ULT