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Our Blog

( Gamer culture )

ULT interviews FakeNerdBoy

ULT's N8 got the chance to talk with Fake Nerd Boy about gaming, community, and giving back. N8: You go by "Fake Nerd Boy" and I can only imagine people are skeptical of you being "nerdy" when they see you because you are very presentable and outgoing. What does the name mean to you and what is the origin? FakeNerdBoy: I pretty much got sick of guys in the gaming and cosplay community smearing girls constantly for their "lack of knowledge" o...
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ULT founder Nate Eckman to moderate a panel at XLIVE

We're thrilled to announce that co-founder and designer Nate Eckman will be moderating a panel at the XLIVE Conference that is taking place from December 5-7 at the Tropicana in Las Vegas. The panel is titled "Power to the Players" with a focus on the future of esports athletes on topics of discussion including players unions, sponsorship strategy, and potential legal changes to P1 visa laws for esports athletes under the incoming Trump admini...
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Annie Huang Talks With ULT

Can you tell us a bit about you as a designer and thought leader and what you do? I am a graphic designer and a design educator. My design firm Bocu & Bocu specializes in editorial narrative publications and branding designs for clients from lifestyle, institutional to sports entities. I believe that each design solution has a purpose. There is a narrative to convey, either documenting a defining moment in sports history or conveying the b...
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A Trend Conscious Brand Plans to Take Esports Fashion by Storm {Esports Apparel and Gaming Fashion}

At last night's launch party for the Los Angeles based Ultimate Media Venture's new ULT eSports apparel line, founder and lead designer Nate Eckman regaled the large crowd with a story. A while back, he ran into a kid wearing a Cloud 9 Jersey.  Nate struck up a conversation and the kid told him that Cloud 9 is his favorite eSports team.  When Nate asked if he ever wore the jersey to school, the kid answered that he would never because his cla...
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LA Times Feature Article on ULT Gaming Fashion: Can a Los Angeles start-up give video gamers a stylish look?

Though fans may not always notice, professional athletes put thought into their outfits off and on the field. They’ll choose custom sneakers on the court, fancy jackets at the press conference and color-coordinated headphones in the locker room. But in e-sports, not so much. Professional video game players rarely do better than jeans and oversized hoodies. So at its first of several planned ventures to amp up e-sports, a Los Angeles start-up i...
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