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Our Blog

( Game culture )

A Trend Conscious Brand Plans to Take Esports Fashion by Storm {Esports Apparel and Gaming Fashion}

At last night's launch party for the Los Angeles based Ultimate Media Venture's new ULT eSports apparel line, founder and lead designer Nate Eckman regaled the large crowd with a story. A while back, he ran into a kid wearing a Cloud 9 Jersey.  Nate struck up a conversation and the kid told him that Cloud 9 is his favorite eSports team.  When Nate asked if he ever wore the jersey to school, the kid answered that he would never because his cla...
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LA Times Feature Article on ULT Gaming Fashion: Can a Los Angeles start-up give video gamers a stylish look?

Though fans may not always notice, professional athletes put thought into their outfits off and on the field. They’ll choose custom sneakers on the court, fancy jackets at the press conference and color-coordinated headphones in the locker room. But in e-sports, not so much. Professional video game players rarely do better than jeans and oversized hoodies. So at its first of several planned ventures to amp up e-sports, a Los Angeles start-up i...
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