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Our Blog

( Esports lifestyle apparel )

ULT // Gaming Fashion Brand

ULT was founded back in 2016 and at that point in time I had spent a decade of my life within the gaming community, designing for publishers, collaborating with artists on contemporary gaming fashion.  Getting to have ULT design with top esports leagues, pro players and gaming organizations has continuously inspired our work at the brand.  We knew the day would come when mainstream media would pay attention to gaming and finally realize it is ...
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The DLC Drop Podcast Featuring ULT's Nate Eckman {gamer podcast}

"Launching a clothing company is one thing. Launching streetwear that is hyper focused on the esports and gaming community is another. John catches up with Nate Eckman, Co-Founder of ULT, and talks about the opportunities in enhancing connection, authenticity, and brand integrity within the gaming ecosystem. Apparel is not simply a product, but a reflection of shared ideas, developing cultures, and playing with different mediums for individua...
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ULT/Nate Eckman Authority Magazine Feature {Gaming Industry}

"As part of my series about the leadership lessons of accomplished business leaders, I had the pleasure of interviewing Nate Eckman. Nate is the co- founder of the gaming lifestyle brand ULT. Nate has spent over a decade within the gaming industry, working with the world’s leading publishers on creative campaigns that shape the future of gaming lifestyle and globally franchised esports leagues. His history with billion dollar brands mixed with...
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ULT Cult update // ^RESET launch prep

ULTIMATE in gaming style, preview ULT's new ^RESET design collection video lookbook in advance of the first release of 2021, New Year's Day
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Expressionist Collection {Gaming Fashion Design}

It is a total dream to design with ULT for Overwatch League.  We have been pre-inaugural season fans of the League and have been beyond excited about the opportunity to bring more apparel options to the fans since we are fans as well!  The first collection was called “Essentials” and covered a lot of premium daily wearables.  The new collection is called “Expressionist” and is meant to capture more dynamic energy, color, gesture and form.  U...
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Recent Posts

by Davi Lucca

Giftcard Giveaway!

Samuel Rojas aka CRAOE interview with ULT
by Nate Eckman

Samuel Rojas aka CRAOE interview with ULT