Clear AllClose
Your cart is currently empty.
Subtotal
$0.00

Our Blog

( E-sports )

ULT // Gaming Fashion Brand

ULT was founded back in 2016 and at that point in time I had spent a decade of my life within the gaming community, designing for publishers, collaborating with artists on contemporary gaming fashion.  Getting to have ULT design with top esports leagues, pro players and gaming organizations has continuously inspired our work at the brand.  We knew the day would come when mainstream media would pay attention to gaming and finally realize it is ...
Read more

ULT/Nate Eckman Authority Magazine Feature {Gaming Industry}

"As part of my series about the leadership lessons of accomplished business leaders, I had the pleasure of interviewing Nate Eckman. Nate is the co- founder of the gaming lifestyle brand ULT. Nate has spent over a decade within the gaming industry, working with the world’s leading publishers on creative campaigns that shape the future of gaming lifestyle and globally franchised esports leagues. His history with billion dollar brands mixed with...
Read more

Expressionist Collection {Gaming Fashion Design}

It is a total dream to design with ULT for Overwatch League.  We have been pre-inaugural season fans of the League and have been beyond excited about the opportunity to bring more apparel options to the fans since we are fans as well!  The first collection was called “Essentials” and covered a lot of premium daily wearables.  The new collection is called “Expressionist” and is meant to capture more dynamic energy, color, gesture and form.  U...
Read more

Annie Huang Talks With ULT

Can you tell us a bit about you as a designer and thought leader and what you do? I am a graphic designer and a design educator. My design firm Bocu & Bocu specializes in editorial narrative publications and branding designs for clients from lifestyle, institutional to sports entities. I believe that each design solution has a purpose. There is a narrative to convey, either documenting a defining moment in sports history or conveying the b...
Read more

LA Times Feature Article on ULT Gaming Fashion: Can a Los Angeles start-up give video gamers a stylish look?

Though fans may not always notice, professional athletes put thought into their outfits off and on the field. They’ll choose custom sneakers on the court, fancy jackets at the press conference and color-coordinated headphones in the locker room. But in e-sports, not so much. Professional video game players rarely do better than jeans and oversized hoodies. So at its first of several planned ventures to amp up e-sports, a Los Angeles start-up i...
Read more

Recent Posts

by Davi Lucca

Giftcard Giveaway!

Samuel Rojas aka CRAOE interview with ULT
by Nate Eckman

Samuel Rojas aka CRAOE interview with ULT