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Our Blog

( Culture )

Designer Nate Eckman brings fashion sense to the video game industry

It was a couple of hours before the launch event was officially set to begin when I walked into the Lost Knight bar in Los Angeles. Nate Eckman, dressed in a t-shirt and a pair of jeans, sat at a table going over final logistics for the evening. Eckman is soft-spoken and unassuming, despite being on the verge of the launch of his new eSports lifestyle apparel brand, ULT. ULT’s first line of clothing is dubbed, the “Kills” collection. This mos...
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Get to Know the Top Names in Esports

Break out the Red Bull (gamer drink of choice) because eSports had its coming out party in 2015, shattering records in prize money (over $50 million), viewership (147 million) and making its first appearance on ESPN (to all the haters who say it’s not a sport). This year should be even bigger as Turner Broadcasting will cover eSports just like it does the NBA, MLB and NCAA Final Four, broadcasting tournaments, reality shows and talk shows acr...
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A Trend Conscious Brand Plans to Take Esports Fashion by Storm

At last night's launch party for the Los Angeles based Ultimate Media Venture's new ULT eSports apparel line, founder and lead designer Nate Eckman regaled the large crowd with a story. A while back, he ran into a kid wearing a Cloud 9 Jersey.  Nate struck up a conversation and the kid told him that Cloud 9 is his favorite eSports team.  When Nate asked if he ever wore the jersey to school, the kid answered that he would never because his cla...
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LA Cultural Icon Casey Zoltan on Esports

Casey Zoltan is the founder of world renowned artist collective The Seventh Letter, contemporary art powerhouse the Known Gallery and LA’s streetwear flagship on Fairfax. He was selected as one of the Hypebeast 100 most influential people in streetwear today. Q: What is your perspective on gaming and eSports in culture today? A: ESports is quickly making waves into the mainstream. Gaming is a billion dollar industry as is, and will be vaulted ...
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Stretch and Relax with Matt on Esports

Matt Buchholtz is an avid competitive gamer and esports enthusiast, writing for gaming publications, covering everything from MOBAs to First-Person Shooters on stream and in-game. He also hosts podcasts, and does graphic design for multiple gaming projects. Q: What is your perspective on gaming and eSports in culture today? I saw someone wearing an esports snapback for the first time a couple weeks ago on the Los Angeles subway. The other peop...
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