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Our Blog

( Beultimate )

Expressionist Collection {Gaming Fashion Design}

It is a total dream to design with ULT for Overwatch League.  We have been pre-inaugural season fans of the League and have been beyond excited about the opportunity to bring more apparel options to the fans since we are fans as well!  The first collection was called “Essentials” and covered a lot of premium daily wearables.  The new collection is called “Expressionist” and is meant to capture more dynamic energy, color, gesture and form.  U...
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ULT // Design for the player journey

The designer for ULT brand, Nate Eckman, comes from a history of premium product development and design for game publishers. ULT exists to elevate modern wearables for the competitive gaming industry. From sketches, renderings, raw material sourcing, custom patterns, the original cut and sew garments are hand tailored from the highest quality French terry and premium grade mesh with hand stitched panels and woven labels.  The jersey is the pi...
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LA Times Feature Article on ULT Gaming Fashion: Can a Los Angeles start-up give video gamers a stylish look?

Though fans may not always notice, professional athletes put thought into their outfits off and on the field. They’ll choose custom sneakers on the court, fancy jackets at the press conference and color-coordinated headphones in the locker room. But in e-sports, not so much. Professional video game players rarely do better than jeans and oversized hoodies. So at its first of several planned ventures to amp up e-sports, a Los Angeles start-up i...
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Recent Posts

by Davi Lucca

Giftcard Giveaway!

Samuel Rojas aka CRAOE interview with ULT
by Nate Eckman

Samuel Rojas aka CRAOE interview with ULT