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Our Blog

( Beultimate )

ULT // Swarovski crystal hoodies

ULT got approached by Swarovksi after seeing what we’ve been up to as a brand in gaming and esports culture and our unique perspective on gaming fashion.  It was exciting and humbling that a company over 100 years old wanted to do a special collaboration with us.  I had a ton of fun with the creative design process, getting to play with different crystals, colors and textures.  Anyone who knows my art and design work knows how obsessed I am wi...
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ULT // Gaming Fashion Brand

ULT was founded back in 2016 and at that point in time I had spent a decade of my life within the gaming community, designing for publishers, collaborating with artists on contemporary gaming fashion.  Getting to have ULT design with top esports leagues, pro players and gaming organizations has continuously inspired our work at the brand.  We knew the day would come when mainstream media would pay attention to gaming and finally realize it is ...
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ULT/Nate Eckman Authority Magazine Feature {Gaming Industry}

"As part of my series about the leadership lessons of accomplished business leaders, I had the pleasure of interviewing Nate Eckman. Nate is the co- founder of the gaming lifestyle brand ULT. Nate has spent over a decade within the gaming industry, working with the world’s leading publishers on creative campaigns that shape the future of gaming lifestyle and globally franchised esports leagues. His history with billion dollar brands mixed with...
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ULT Cult update // ^RESET launch prep

ULTIMATE in gaming style, preview ULT's new ^RESET design collection video lookbook in advance of the first release of 2021, New Year's Day
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ULT Cult update // ^RESET collection

The new ULT collection is going to be released on New Years Day, January 1st 2021 at 1pm PST at Tillys. Stay tuned for a link to the shop on release date! I’ve been looking forward to this release for quite some time.  It’s been really fun to share photos and videos throughout the creative process.  The lookbook was shot between a few locations from the beach to the snowy mountains as well as at my home studio in Los Angeles.    The line is ca...
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