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Our Blog

( Art )

Samuel Rojas aka CRAOE interview with ULT

I can still picture the first moment I met Sam many years ago. He was a young guy with a lot of raw talent and tons of creative ambition. I admire that in people. He started doing murals at our studio and then got connected to more artists throughout LA, collaborating and developing his craft. When Sam got sick it was devastating. We are all so grateful for him to be here with us today, still creating, growing and adapting. I hope you enjoy re...
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ULT // DIY and custom tie dye

Custom DIY art project for unique gaming fashion design
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ULT // Swarovski crystal hoodies

ULT got approached by Swarovksi after seeing what we’ve been up to as a brand in gaming and esports culture and our unique perspective on gaming fashion.  It was exciting and humbling that a company over 100 years old wanted to do a special collaboration with us.  I had a ton of fun with the creative design process, getting to play with different crystals, colors and textures.  Anyone who knows my art and design work knows how obsessed I am wi...
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ULT // Gaming Fashion Brand

ULT was founded back in 2016 and at that point in time I had spent a decade of my life within the gaming community, designing for publishers, collaborating with artists on contemporary gaming fashion.  Getting to have ULT design with top esports leagues, pro players and gaming organizations has continuously inspired our work at the brand.  We knew the day would come when mainstream media would pay attention to gaming and finally realize it is ...
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ULT // Skateboarding and video games

Growing up, playing video games and skateboarding were always some of my favorite things and are still constant sources of inspiration.  One of my favorite DIY creative quarantine projects has been putting together a skate ramp and customizing it with some ULT graphic art spray paint stencils.  OC ramps ships you the ramp pieces and all you need are some power tools to build it.  It's a fun process and definitely part of the experience.  I lik...
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Samuel Rojas aka CRAOE interview with ULT